Available for new projects

Turn ad spend into real customers.

Google Ads & Google Business Profile Specialist ยท Digital Marketing

I build and manage Google Ads and Google Business Profile campaigns that drive local visibility, calls, and foot traffic โ€” and I build the websites and automations behind them.

๐Ÿ“ Union City, NJ ๐ŸŒ Spanish / English โœ… Google Ads Certified
Portrait of Jorge Fernandez
Certifications
3 ร—
Optimized for
ROAS โ†‘
Based in
Union City, NJ
About me

Performance marketing,
plus the code to back it up.

Google Ads certified Digital Marketing Specialist focused on building and managing Google Ads and Google Business Profile campaigns that drive local visibility, calls, and foot traffic for small businesses. Experienced in PPC and SEM across Google Search, Display, and Shopping โ€” consistently improving ROAS and reducing cost per acquisition. I also build websites and web applications with Claude Code (AI-assisted development) and set up automations with Claude Cowork for reporting and recurring work. Bilingual professional combining performance-marketing strategy with hands-on coding skills.
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Google Certifications
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Core Services
0
Tools & Platforms
0
Languages
Tech stack

The tools I work with every day.

Ad platforms, analytics, and the languages I use to build and automate.

Google Ads
Search ยท Display ยท Shopping
Google Analytics
GA4 ยท Conversion tracking
Business Profile
Local SEO ยท Google Maps
JS
JavaScript
Automations ยท Web apps
Python
Scripts ยท Data analysis
React
Front-end interfaces
node
Node.js
Back-end ยท REST APIs
5
HTML/CSS
Responsive design
Git / GitHub
Version control
Figma
UI/UX design
Claude Code
AI-assisted development
Cowork
Agent automations
Sheets / Excel
Dashboards ยท Reports
Meta Ads
Facebook ยท Instagram
What I do

Five ways I grow your business.

From the first click to the report that proves it worked.

plumber near me AllMapsReviewsImages Sponsored joesplumbing.com 24/7 Emergency Plumber โ€” Union City Same-day service ยท Free estimates ยท Licensed (201) 555-0134 citypipesnj.com Plumbing Services in Hudson County Residential and commercial repairs.

Google Ads Campaigns

Search, Display & Shopping campaigns focused on ROI and ROAS โ€” keyword strategy, A/B testing, and bid optimization to lower your cost per acquisition.

Joe's Plumbing 4.9 (127) Plumber ยท Union City, NJ Open ยท Closes 8 PM Directions Call

Google Business Profile & Local SEO

Boost your local visibility on Google Maps and Search โ€” more reviews, more calls, more foot traffic to your business.

joesplumbing.com JOE'S PLUMBING ServicesReviewsAbout Call Now Emergency Plumbing, Fast. Same-day service in Union City, NJ. Licensed, insured, upfront pricing. Get a Free Quote 24/7 Service Licensed 5-Star Rated JOE'S PLUMBING Emergency Plumbing Union City, NJ Free Quote

Websites & Web Apps with Claude Code

Modern, responsive websites and web applications built with AI-assisted development โ€” fast delivery, clean design, built to convert.

Google Ads Cowork Sheets Client email Runs every day at 8:00 AM Pull yesterday's campaign data Update the Google Sheet dashboard Email the report โ€” no manual work

Automations with Cowork

Recurring marketing work โ€” campaign reports, data pulls, routine follow-ups โ€” handed to Claude Cowork agents that run on a schedule, so it happens without you.

Campaign performance Last 30 days Clicks 1,248 +18% Calls & forms 86 +24% Cost per lead $14.20 -12% Calls & forms per week Wk 1Wk 2Wk 3Wk 4 Where leads come from Search 45% Maps 25% Display 18% Other 12% Sample data

Analytics & Reporting

GA4 setup, conversion tracking, and clear dashboards so you know exactly what your marketing budget is doing.

Selected work

Websites I have built.

Real projects, real screens โ€” coffee shops, trainers, local businesses and service brands.

DataPro website - service page for custom Google Sheets, Excel and PowerPoint work
Data & reporting

DataPro

Service site for custom Google Sheets, Excel and PowerPoint work — what you get, how long it takes and a direct order button.

Service sitePricingFAQ
Cafรฉ Origen website โ€” specialty coffee shop landing page
Coffee shop

Cafรฉ Origen

Brand-led site with story, menu and visit details โ€” designed to turn a scroll into a walk-in.

Brand siteLocalEditorial
ViceFerFit website โ€” bilingual landing page for an online physiotherapy and coaching program
Physio & coaching

ViceFerFit

Bilingual landing page for an online coaching program, focused on one thing: getting the sign-up.

Landing pageBilingualConversion
VidGain website โ€” personal trainer services and results page
Personal trainer

VidGain

Services, gallery and results with a direct contact path, so new clients never have to hunt for the button.

Landing pageGalleryWhatsApp CTA
EmailPro website - SaaS style landing page for an email marketing tool
Email marketing

EmailPro

SaaS-style landing for an email marketing tool: features, plans and a free-trial call to action above the fold.

SaaS landingFree trialPlans
AppLocal website โ€” sales page for custom apps for local businesses
Local business

AppLocal

Sales page for a custom-app service: what it does, who it is for, pricing and FAQ โ€” ending in a lead form.

Sales pagePricingLead capture
Experience

Where I put it to work.

Google Ads Specialist โ€” Freelance

2025 โ€“ Present
  • Build and manage Google Business Profile campaigns to boost local search visibility, reviews, and customer calls.
  • Plan and manage Google Search, Display, and Shopping campaigns focused on ROI and ROAS optimization.
  • Optimize with core KPIs โ€” CTR, CPC, ROAS, conversion rate โ€” through continuous A/B testing.
  • Design and build websites and web applications with Claude Code, plus automations with Claude Cowork for client reporting.
  • Deliver client reports and actionable insights using Google Analytics 4 (GA4).
Certifications

Certified by Google.

Official training, kept current โ€” plus an ongoing degree in cybersecurity and digital marketing.

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Google Ads Certification

Search, Display, Video & Shopping ยท Official Google ยท 2025

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Google Analytics (GA4)

Reporting & conversion tracking ยท 2025

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Google Ads Ecommerce

Shopping campaigns & online store growth ยท 2025

๐ŸŽ“

Degree in Cybersecurity & Digital Marketing

In progress โ€” digital security & marketing strategy

PPCSEMLocal SEO Keyword ResearchA/B Testing Conversion TrackingKPI Dashboards Campaign ManagementWeb Development AutomationREST APIs
Contact

Let's work together.

Ready to grow your business with Google Ads, a new website, or smart automations? Send me a message โ€” I answer fast, in English or Spanish.